Brand Hub
Everything you need to represent Lung Cancer Europe clearly and consistently. Whether you are a Lung Cancer Europe member a supporter or partner organisation, a media contact or part of our team, you will find what you need here.
Lung Cancer Europe evolved its visual identity in July 2026. After more than a decade, we retired the LuCE acronym and committed to using our full name in everything we do.
The lung mark, the blue and the typography all carry the recognition and trust we have built over the years. Nothing about the substance of who we are has changed. What changed is clarity. Our name now does the work.
The stronger and more consistently our identity is used across everything we do, the more effectively our message reaches the people who need to hear it. These resources are here to make that as straightforward as possible.
Main logo
The Lung Cancer Europe logo comes in three colour versions. Each is available as a horizontal lockup, a vertical lockup, and an icon-only mark for tight spaces such as social profiles and favicons. The Lung Cancer Europe logo is available in the following versions:
PNG with transparent backgrounds
SVG vector
Favicon set for websites
Please keep clear space around the logo, don’t stretch or recolour it, and always use the full name “Lung Cancer Europe”.Colour Palette
Our primary colour is Lung Cancer Europe blue.
Use it for headings, key graphics, and as a background for the reversed logo.
Lung Cancer Europe blue
HEX #004494 RGB 0 68 148
A wider palette for reports and campaign materials is available.
Our Logo
Our logo is available in a range of formats. Please use the supplied files and don’t copy or recreate the logo.
Logo Use
Please keep the logo clear and easy to read, with enough space around it. Don’t stretch, crop, recolour or alter the logo in any way.
Using Our Name
Always write our name in full: Lung Cancer Europe. We no longer use the LuCE acronym.
Warsaw Conference 2027 | Visual Identity
Quick guidelines
Fonts
Neo Tech: display headings · Segoe UI: documents and presentations · Lato: digital materials
1. Use the correct logo for the background.
2. Keep proportions unchanged and leave clear space around the logo.
3. Use navy and white for main layouts; yellow and greens as accents.
4. Keep text short, readable and well spaced.
5. Request vector artwork for large-format print.
Get Checked! 2026 | Visual Identity
Quick guidelines
1. Use the orange logo on white or light backgrounds.
2. Use the white logo on orange, dark or photographic backgrounds.
3. Keep clear space around the logo.
4. Do not stretch, crop, rotate, recolour or alter the logo.
5. Use More Sugar sparingly for campaign headlines.
6. Use Raleway for headings and key messages.
7. Use Lato for body copy and practical information.
8. Keep layouts bold, simple and easy to read.
9. Check that text has strong colour contrast, especially over photographs.
10. Use the approved orange, white and supporting brand colours consistently.
Access to Treatment Atlas | Visual Identity
Quick guidelines
1. Use the blue logo on white or pale backgrounds.
2. Use the white logo on the Atlas blue background.
3. Keep the logo proportions unchanged and leave clear space around it.
4. Use the supplied colour codes and keep text easy to read.
5. Use Segoe UI Bold, with Neo Tech for the Lung Cancer Europe name.
6. Keep layouts simple, with short text and plenty of space.
Contact
Need something that isn’t here, or you’re unsure which version of the Lung Cancer Europe logo to use? Get in touch and we’ll help.
The logo and name are our identity - please use them as described above.