Brand Hub
Everything you need to represent Lung Cancer Europe clearly and consistently. Whether you are a Lung Cancer Europe member a supporter or partner organisation, a media contact or part of our team, you will find what you need here.
Lung Cancer Europe evolved its visual identity in July 2026. After more than a decade, we retired the LuCE acronym and committed to using our full name in everything we do.
The lung mark, the blue and the typography all carry the recognition and trust we have built over the years. Nothing about the substance of who we are has changed. What changed is clarity. Our name now does the work.
The stronger and more consistently our identity is used across everything we do, the more effectively our message reaches the people who need to hear it. These resources are here to make that as straightforward as possible.
Logo
The Lung Cancer Europe logo comes in three colour versions. Each is available as a horizontal lockup, a vertical lockup, and an icon-only mark for tight spaces such as social profiles and favicons. The Lung Cancer Europe logo is available in the following versions:
PNG with transparent backgrounds
SVG vector
Favicon set for websites
Please keep clear space around the logo, don’t stretch or recolour it, and always use the full name “Lung Cancer Europe”.Colour Palette
Our primary colour is Lung Cancer Europe blue.
Use it for headings, key graphics, and as a background for the reversed logo.
Lung Cancer Europe blue
HEX #004494 RGB 0 68 148
A wider palette for reports and campaign materials is available.
For Member Organisations
A space designed first and foremost for Lung Cancer Europe member organisations to connect, reflect and work through shared priorities.
Learning and Exchange
Practical sessions and discussions focused on what’s working, what isn’t, and how we strengthen lung cancer advocacy across Europe.
Using Our Name
Always write our name in full: We no longer use the LuCE acronym in new materials. Existing published items don’t need to be recalled, but nothing new should carry ‘LuCE’.
Contact
Need something that isn’t here, or you’re unsure which version of the Lung Cancer Europe logo to use? Get in touch and we’ll help.
The logo and name are our identity - please use them as described above.