Photo and Video Guidelines

Thank you for helping us create content for Lung Cancer Europe.

Whether you're taking a photo or recording a video, these simple guidelines will help us create clear, professional and consistent content.

You don't need specialist equipment. Most modern smartphones produce excellent results. A little preparation before you start can make a big difference.

video guidelines

✳︎

photo guidelines

✳︎

video guidelines ✳︎ photo guidelines ✳︎

Positioning

Aim to fill the frame without feeling cramped. Showing some upper body and natural hand gestures creates a more open, engaging video and gives us flexibility when adding captions and graphics.

  • ✅

    Frame yourself from around mid torso upwards, with a small amount of space above your head. Keep your shoulders and hands visible where possible.

  • ❌

    If you're too close to the camera, your face fills the frame and hand gestures are lost. It also leaves little room for captions and graphics.

  • ❌

    If you're too far from the camera, facial expressions become difficult to see and viewers can feel less connected to you.

Camera setup

  • Record vertically (9:16)

  • Use a tripod or stable surface

  • Position the camera at eye level

  • Clean the camera lens before recording

  • Record in 4K if available

  • Leave 2 seconds before you start speaking and after you finish

Lighting

Good lighting is one of the easiest ways to improve your video quality.

Natural daylight is usually best. Face towards a window or another soft light source so your face is evenly lit. Avoid bright windows or strong lights behind you, as these can leave your face in shadow.

  • ✅

    Good lighting: Your face is evenly lit and clearly visible.

  • ❌

    A bright window or light behind you makes your face appear dark.

  • ❌

    Strong light from directly above creates heavy shadows under your eyes and face.

Background

Choose a quiet location with a simple, uncluttered background.

Avoid:

  • Busy rooms

  • Moving people behind you

  • TVs or computer screens

  • Strong patterns

  • Loud background noise

Finally…

Before you press record, here’s a last minute checklist:

  • Is your lens clean?

  • Make sure your phone is vertical

  • Is your lighting good?

  • Are you in a quiet place?

  • Is your camera positioned at eye-level?